Copywriter in Edinburgh

Client plug: New The Melting Pot site launches

In a previous post, I mentioned I was working on reworked copy for The Melting Pot's new website. The site is now live and looks great. With a very tight turnaround, the brief for the copy was to address the needs of a couple of different audiences - members and event space customers - and show how The Melting Pot can meet those needs, as well as communicating TMP's core social enterprise messages through a restructured website with clearer navigation links. I'm going to be based in The Melting Pot for a few hours a month, and can hold client meetings there if required.

New site

Previous home page (click for big version in pop-up window):

Serebra Connect: Outsourcing for good

I’ve been working on a project called Serebra Connect for Serebra Learning Corporation for more than a year now. It's a very worthwhile project. Here's the scoop...

Serebra's global skills program, easyLearning, brings subsidised training to developing countries. However, the thousands of people it educates are having a hard time finding jobs. For instance, Uganda has 390,000 new job seekers every year but only creates 8,120 new jobs. In order to combat this lack of work opportunities in developing nations, Serebra created Serebra Connect.

Serebra Connect lets you outsource your small tasks, such as updating your website or designing your business cards and brochures, to someone in a developing country, and helps them earn an income and improve their skills. 

Basically, it’s a platform you can use to turn your small tasks into big opportunities for people who need them, while letting you save some money in the process. The team behind the website are always making improvements and I think the social responsibility element, including the link with training provision in the developing world, makes it a very good alternative to similar platforms such as Elance.

Into The Melting Pot

In an earlier post, I described my new temporary office, the Elephant & Bagels cafe. Now, a cafe is all well and good, but there are a couple of drawbacks - namely no printer and no-one sitting next to you to chat about last night's TV or break a Kit-Kat with. On a Google search for shared office space in Edinburgh, I stumbled across The Melting Pot - a social enterprise in Edinburgh.

Several things drew me to this place: it's good value, well-equipped and caters to non-profits and more-than-profit companies, which is a sector I'm particularly interested in working with after my experience on projects such as Serebra Connect. It's run by some very passionate people and the businesses currently working there look very interesting indeed, with an emphasis on working to make the world just that little bit better (or ideally a lot better).

They hold a couple of free open days each month and, after initially popping in to take a look around, I'm now very pleased to be helping The Melting Pot with their new website - to be relaunched in November. Update: Site now launched.