A long-term client, JustAskBaby.com, is making full use of new technology to promote their online parenting TV website, as you'd expect from an online business. As well as a Facebook Page, they are taking advantage of a new service from the CNW Group newswire service - "Social Media Releases," described as follows:
"Think of CNW's Social Media Release as an add-on to your traditional news release - it provides the online audience with a place to go for multimedia content and conversation about your message."
I wrote a press release for JAB to distribute using this service (link), and you can see how the multimedia content and comments and tagging features make it much more interactive than the usual PR format. In addition, the release is set up to make it easy for bloggers and news sites to embed the content in their own pages.
